Coconut Water

Adaptogenic beverages have been experiencing a surge in popularity as consumers become more mindful of their physical and mental well-being. But let’s back up a second: what is an adaptogen? This is a natural substance derived from plants and herbs designed to help the body resist stress and restore balance. They’re really nothing new. In fact, they’ve been a staple behind traditional medicine systems like Ayurveda and Traditional Chinese Medicine (TCM) for centuries.

The wave of the future is upon us. And no, we’re not talking AI, robots, and flying cars. We’re talking about innovative technologies and trends in beverages. From plant-based alternatives and adaptogen-infused drinks to beverages enriched with probiotics and vitamins, the future of beverages is upon us.

Ayurveda is an ancient Indian medical system that relies on natural and holistic approaches to ensure the health of your mind, body and spirit. Ayurvedic drinks, therefore, are herbal beverages and concoctions that are designed to promote health and balance in the body. There are many such beverages out there, from herbal and green tea to coriander and coconut water.

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

With summer parties to plan, it’s time to start thinking about your beverage menu. You’ll need recipes you can make in big batches so you don’t have to waste time making individual drinks. That way, you can pour, sip, and entertain effortlessly. Here are some summery suggestions.