Bottled Water

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

From organic, locally-made fruit juice to plant-based milk, there are many sustainable ways to enjoy eco-friendly beverages. What exactly does this mean?

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

It’s time to start planning your backyard barbecues and pool parties. But you need just the right drinks that will be yummy and satisfying for your guests. Fizzy drinks are always a crowd pleaser because they quench the thirst and go well with all sorts of summer foods. Check out these recipes.

With spring upon us and summer right around the corner, you may be thinking of a detox to cleanse your system and get a fresh start. Rejuvenate your health and commit to a glow-up with these refreshing drinks for the spring season.