Soda

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

Desserts and drinks: two of the sweetest things on Earth! While sweet treats of any kind are great, did you know you can optimize flavors by pairing them with the perfect beverage? Today we’ll take a look at tasty beverage pairings for desserts, from white wine and key lime pie to coffee soda and cake.

From organic, locally-made fruit juice to plant-based milk, there are many sustainable ways to enjoy eco-friendly beverages. What exactly does this mean?

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

Craft sodas are all the rage right now. With a symphony of flavors sure to tantalize every palate, crafts sodas are taking up more and more space on grocery aisle shelves. Also known as artisanal, specialty or small batch sodas, craft sodas are a big part of the beverage revolution relying on premium natural ingredients to infuse more flavor and kick.

As standard soft drinks are starting to fizzle from the market, new and improved batches of craft soda are starting to take over. More and more soda drinkers are turning to healthier beverage substitutes with more character when they head out to socialize or just relax at home. They like the fact that craft soda producers use natural ingredients to deliver on a higher-quality taste with no syrups, chemicals, or artificial ingredients.